Vincenzo Riili is a Global CMO & AI Transformation Leader. Driving growth for iconic blue-chip leaders: Google, Unilever, and PepsiCo.
I have had the rare privilege of building my career with the organizations that define their industries. This journey has defined my professional obsession: bridging the gap between the "Marketing Laws" of brand building and the transformative "Digital Economics" of AI.
I built my foundation at the "School of Unilever", mastering the rigor of international marketing, P&L management, and product innovation. This expertise was then deployed at the forefront of technology as Chief Marketing Officer for Google Italy, and later Spain and Portugal.
5 Lessons from the "School of Unilever": rigorous general management, supply chain innovation, and consumer forensics.
Read Concept →Thriving in ambiguity: 5 lessons from the tech frontier and Google's high-speed culture.
Read Concept →Beyond the P&L: Orchestrating ecosystems, government relations, and national impact.
Read Concept →"The future of marketing isn't just about automation—it's about the intersection of human creativity and machine scale."
— Vincenzo Riili, Live at Google Brandcast
Official Google partnership for Milan Fashion Week, recreating the moment that sparked the invention of Google Images.
AutomotiveLaunch of the world’s first car co-branded with Google. Defining the partnership vision for the "500 Hey Google" family.
Campaign LaunchGoogle Assistant launch at San Siro concert featuring Fedez and J-Ax.
Culture / TechDigitizing Italian cultural heritage and bringing it to the global digital stage.
Policy / SMBStrategic partnership with Unioncamere to digitize Italian SMEs, promoting "Made in Italy" globally.
How artificial intelligence is fueling new, hyper-personalized shopping experiences in the fashion industry.
Read Article →Strategic analysis on the four trends defining the future of luxury and fashion consumption in uncertain economic times.
Read Analysis →Comprehensive interview explaining the role of the CMO and the culture of innovation at Google Italy.
Read Interview →